Resort & Hospitality Entertainment Consulting

Resort entertainment should be more than a calendar of acts.

Onstage helps resorts, hotels, private clubs, and hospitality venues turn entertainment into a measurable guest-experience advantage, using public guest signal, programming strategy, and operational execution.

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Luxurious venue lounge with red velvet seating, ornate gold archway, and professional entertainment lighting

The Problem

Most properties treat entertainment as an afterthought.

A property invests millions in rooms, dining, and amenities, then leaves entertainment to whoever happens to be available on a given night. Acts get booked reactively. Guest response is rarely measured. And the programming is hard to connect to outlet energy, guest satisfaction, or the brand experience the property is selling.

Meanwhile the entertainment budget gets spent season after season, your team spends hours sourcing acts instead of managing the guest experience, and no one can say whether any of it is lifting the property or quietly adding noise.

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Booked reactively

Entertainment booked reactively, date by date, instead of programmed with intent.

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Guest response goes unmeasured

No read on how guests actually respond to the entertainment, or why.

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Disconnected from the business

Programming that is hard to connect to outlet energy, satisfaction, and brand experience.

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Staff time misspent

Teams spending hours sourcing acts instead of managing the guest experience.

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Misaligned becomes noise

Entertainment that does not fit the property becomes noise rather than experience.

Who We Work With

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Luxury Resorts & Hotels

Properties where entertainment runs across pools, lobbies, restaurants, and event spaces, and guest experience is the product.

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Private Clubs

Country and members clubs whose calendars demand fresh, high-quality programming every season.

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Restaurants, Lounges & Lifestyle Venues

Rooms where music and atmosphere set the tone, drive dwell time, and shape how the night feels.

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Multi-property Hospitality Groups

Brand and regional teams who need a consistent read on entertainment and guest experience across a portfolio.

What We Diagnose

Where we look.

Before we recommend anything, we build an evidence-based picture of how entertainment and atmosphere actually show up for your guests, across the public record and on property.

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Guest-review signal

What guests publicly say about the entertainment, atmosphere, and programming.

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Outlet-level performance

How each outlet, from pool to lobby to lounge to restaurant, performs as an experience.

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Recurring programming inventory

The full picture of what runs, when, and how often across the week and the season.

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Pre-arrival discoverability

Whether guests can find and anticipate the entertainment before they arrive.

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Ambient music & atmosphere

The sound and feel of each space, and whether it matches the moment.

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Talent & vendor fit

Whether the acts and vendors match the room, the audience, and the brand.

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Schedule, location & guest flow

Whether programming is in the right place, at the right time, for how guests move.

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Competitive & contextual programming

How the entertainment compares to peer properties and the local market.

Consulting Services

Every engagement starts with a conversation.

No two properties need the same thing. Some need a focused diagnostic and a strategic plan. Some need help building a programming calendar for the season ahead. Some need ongoing advisory across multiple properties. The discovery call is where we figure that out together.

Across engagements, the work tends to land in four areas:

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Entertainment Experience Diagnostic

A structured review of how entertainment, atmosphere, and recurring programming show up in public guest feedback, outlet-level evidence, resort-owned pages, and the guest journey. Explore the Resort Entertainment Audit.

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Programming Strategy

A custom programming strategy mapped to your brand position, guest segments, outlets, seasonality, and business goals. A roadmap your team can actually run.

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Talent Strategy & Sourcing

Talent recommendations and vendor strategy matched to the property, the room, the audience, and the guest experience you want to create. Every name is vetted before it reaches your desk.

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Implementation & Ongoing Advisory

Ongoing support for properties that need monthly programming, performance review, talent rotation, and operational coordination, handled by a team that knows your property.

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The Outcome

What changes after the work.

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Entertainment becomes easier for guests to discover, before and during their stay.

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Programming supports the right outlets at the right times.

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Talent choices fit the brand and the audience.

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Guest feedback informs programming decisions.

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The property has a clearer roadmap for live entertainment, atmosphere, and experience moments.

Why Onstage

Hospitality operators who happen to be entertainment experts.

Onstage was founded by Joe Costello, who came up in the restaurant industry, studied music at the university level, and spent twelve years immersed in the clubs, restaurants, and live-entertainment rooms of New York City. He has seen, from the inside, what makes a room work and what empties it out.

For more than fifteen years he has consulted on and built entertainment programs for resorts, restaurants, private clubs, and hospitality venues. That combination, hospitality operator and entertainment expert, is what makes an Onstage engagement different from a booking agency or a generic consultant.

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Roots in the restaurant industry, where guest experience is everything.

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University-level music training and a working knowledge of live performance.

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Twelve years inside New York City clubs, restaurants, and live-entertainment rooms.

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More than fifteen years consulting on and building entertainment programs.

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Programming managed for resorts, restaurants, private clubs, and hospitality venues.

Next Step

Book a 30-minute discovery call.

Complimentary and no obligation. Let's look at where entertainment is helping the guest experience, where it is being missed, and what a better programming strategy could look like for your property. If consulting is the right fit, we'll outline what an engagement looks like. If it's not, we'll tell you that too.

  • 30-minute video call with Joe Costello, Founder
  • No obligation, no hard sell
  • Come with questions. We'll come with ideas.

"Entertainment isn't just about the music. It's about the chemistry of the room. Let's see if we can improve yours."

Joe Costello

Joe Costello

Founder, Onstage

Schedule Your Call

Pick a time that works and we'll take it from there.

Choose a Time

30 minutes, complimentary, no obligation

Frequently Asked Questions

What is resort and hospitality entertainment consulting? expand_more
It is a strategic service for resorts, hotels, private clubs, and hospitality venues. We assess how entertainment, atmosphere, and recurring programming show up for your guests, then design a programming strategy built to support guest satisfaction, outlet energy, and the brand experience. It is advisory work led by people who have run rooms, not a software product.
Who is entertainment consulting for? expand_more
It is built for luxury resorts and hotels, private and country clubs, restaurants and lifestyle venues, and multi-property hospitality groups that want their entertainment to be a deliberate part of the guest experience rather than a series of one-off bookings.
What's the difference between consulting, an audit, and your booking and management work? expand_more
An audit is a focused diagnostic of your current entertainment, drawn from public guest signal and on-site observation. Consulting is the broader strategy work that turns that picture into a programming plan. Booking and management is execution: contracts, riders, logistics, and day-of coordination. Many properties start with the resort entertainment audit, move into a programming strategy, and then have us help execute it.
Can the work be done from public data, or do you come on-site? expand_more
Both. We can begin with a public-signal review of what guests are already saying about your entertainment and atmosphere, which gives an honest outside read before anyone visits. For a fuller picture, we spend time on property, experiencing the programming the way your guests do. Many engagements combine the two. The right mix is scoped on the discovery call.
Can Onstage execute the programming after the strategy? expand_more
Yes. Some properties take the strategy and run it with their own teams. Others have us implement it, with monthly programming, talent rotation, performance review, and operational coordination handled by a team that already knows the property.
How much does entertainment consulting cost? expand_more
Pricing varies by scope. Some engagements are a focused diagnostic and strategy. Others are ongoing monthly partnerships across multiple properties. The 30-minute discovery call is where we figure out what your property actually needs, and we quote from there. For in-market engagements, on-site work is built into the scope. Where travel is required, those arrangements are scoped and agreed upfront. No surprises after the fact.