Insights

Insights.

What we learn booking live entertainment for resorts, corporate events, DMCs, and senior living communities. Written by Joe Costello, Founder & CEO. A new piece every month.

October 2026 · Resort Entertainment

How to build a resort live music program that lasts.

Start with one night in the room where guests already gather, usually the lobby in the early evening. Name the room on every listing. Keep the schedule the same week after week, and give one person ownership of it. Grow from the night that works, not the night that impresses.